About Us

Affirmation Effect is a small, black-owned business founded in 2014 by husband and wife duo, Allister and Denise Hill. Their journey started with a simple mission to boost their son's self-worth and self-esteem through positive affirmations on his school apparel. The positive impact was noticed by many, and they soon launched a website dedicated to spreading love, positivity and inspiration. Today, Affirmation Effect creates high-quality inspirational apparel, accessories, and candles that promote positive affirmations of love, beauty, and faith.

As devoted supporters and council members of Single Moms Planet, a non-profit organization committed to empowering single mothers and their families, Affirmation Effect positively impacts lives with each purchase. Join us in spreading positivity and empowerment with Affirmation Effect. To learn more about Single Moms Planet please visit their website. www.singlemomsplanet.org